Why Your Digital Strategy Needs A Little Charisma Uniqueness Nerve and Talent

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The streets of West Hollywood will be quieter than normal tonight as Season 8 of Ru Paul’s Drag Race premieres on Logo TV at 9/8C. If you aren’t yet initiated, Ru Paul’s Drag Race is a competition where multiple drag queens face off against one another with a dizzying array of challenges each week for a title and some hefty prizes to boot. Beyond the TV show is a vibrant ecosystem that not only supports the show but keeps it bubbling along when the show is being shot.

The show (or probably more correctly the brand) has a tight, visually led social strategy that boasts a busy Facebook FB -2.44% page (1.5m likes), 411k Twitter TWTR -0.98% followers, 637k Instagram followers, 88k YouTube subscribers and around 60K Vine followers. On their own these statistics are impressive. However, compare them with last year and the average growth of the platforms is 78% with some seeing triple digit growth.

Ru Paul believes the success of the show has a lot to do with the digital strategy that surrounds it; “[Our] digital content is the best way for our millions of loyal and twisted fans – gay and straight – to get their daily drag fix. Not to mention that drag queens are the perfect digital stars – super visual, hilarious, and fearless. RuPaul’s Drag Race is like the Super Bowl for gay people. But there’s no ESPN for drag.”

So what’s the secret sauce? How can brands get in on the action?

  1. Enable sub-content and fail fast. The show does put out multiple teasers, short clips and full episodes but the real smart content comes in the form of the sub-brands it has created from catchphrases (Squirrel Friends), Recap style fashion commentary (Fashion Photo Ruview), one-on-one interviews (Bro-laska/RuPaul Drives), single-star shows (Alyssa’s Secret) and Make-up tutorials (Transformations). These shows are constantly being created and tested to see what works and what isn’t worth investing more time and money into. There have been +21million views of show content on Facebook alone.
  2. Focus on championing creation versus the sharing of pre-made content. Some people are lazy, some people like to create but all can appreciate a funny GIF. The fact is you don’t have to make it but you can enable it. Ru Paul and Logo went one step further and created a mobile keyboard that enables users to send special emoji, hashtags and animated GIFs faster than using regular apps. This is also a smart long-term strategy for a data and audience play for other shows To date the keyboard has been launched over 7M times with 1.9M custom emojis.
  3. Mobile goes way beyond simple second-screening. The show has confessed that on-screen hashtag suggestions only go so far despite often nationally trending. Instead, they tend to push competition between groups that form around the show (and example is #TeamBianca or #TeamAdore if contestants have an argument). Beyond hashtags there is a raft of additional content plays including; a mobile game that can also be used to push notifications should the show choose to, Dubsmash (+30k followers in a week), Snapchat content (not Discovery).
  4. Don’t underestimate what fans will do. Often, as Marketers, we are told that the path to least resistance is the best one and that you should never make people work for it. The social team aren’t avid followers of these mantras. From social scavenger hunts to code-breaking for simple tease content, the team understand the power of the fans hunger and play to it with multiple mechanics – they key, not just one but several platforms at the same time.

    The future of the show looks pretty certain based on the buzz, Google GOOGL -2.41% Trends and a secure base that is hungry for more content. Beyond this, the show has set itself up on a number of platforms that travel with the user and doesn’t leave users needing to hunt down content or be retargeted. While not all brands have a national TV show to pull from, a lot of brands do have assets that are underutilised or simply are not utilised in the ways described above.

via BrianCliette.com – Brian Cliette

http://briancliette.com/why-your-digital-strategy-needs-a-little-charisma-uniqueness-nerve-and-talent/

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/why-your-digital-strategy-needs-a-little-charisma-uniqueness-nerve-and-talent

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Googles Hands Free App Lets You Pay With Your Voice

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Tired of using your hands to pay for things? There’s an app for that. Google is looking out for you with a new bit of a technology that allows you to make in-store purchases without even removing your phone from your bag.

According to Mashable, the tech giant is introducing an app called Hands Free that does exactly what the name says. As the video above demonstrates, users can walk up to the register and tell the cashier they’ll just pay with Google. This game changer is made possible through Bluetooth, Wi-Fi and location tech that detects the app. However, it only works if you’re in a store set up for Hands Free purchases.

To get on board, you’ll need to enter your credit card information and upload a photo. And if you’re worried about credit card and identity theft, Google assures you that it’s safe to use. Similar to how cashiers check ID on credit card purchases, they’ll verify your identity with the picture attached to the app, as well as ask for your initials.

Don’t expect to it in stores just yet. It’s only available at several locations in the Bay area so far. For now, you’ll have to bear the burden of actually whipping out a physical device or card to spend your money.

via BrianCliette.com – Brian Cliette

http://briancliette.com/googles-hands-free-app-lets-you-pay-with-your-voice/

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/googles-hands-free-app-lets-you-pay-with-your-voice

Rock Social Media in 30 Minutes a Day – Twitter Facebook PART 2

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Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ PART 2 by Brian Cliette
Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ How to Manage All Your Social Media in 30 Minutes a Day – Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram How long does it take you to manage all your social media accounts? Would you like to learn how to execute it within 30 minutes a day? Managing all social media accounts (especially if there are many of them) can be a big task for the business owner, who has other important things to take care of, and for social media managers who need to manage several accounts. It can take up a huge part of your day. But if you have a plan, it is possible to manage all your social media accounts in just 30 minutes With this Course you will Learn exactly how to successfully manage all your social media: this includes Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram accounts in 30 minutes a day… WITH A DEFINED SOCIAL MEDIA STRATEGY IN PLACE, MARKETERS CAN ROCK SOCIAL MEDIA IN 30 MINUTES A DAY. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. What you will Learn in this Course: How to allocate your time on each channel? How to select a Social media goal How to select the best 30 minute strategy based on your Social Media Goal. I share 4+ of the most popular 30 minutes Social strategies…that many top Brands use. Learn 17 Amazing Sources for Super Viral Social Content.. Sharing great content is where alot of people fall short…… Get my personal review of the BEST tools and software to Fully Leverage every min of your 30 min efforts. Get a sneak peak of the Art and Science of Social marketing Automation Learn how to Intergrate your all of Your popular social accounts..with one button sharing……. I share my favorite IFTTT recipes and most coverted Zapier zaps And much much more As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to social media, with the help of this course YOU will become more efficient at finding and posting interesting, sharable,entertaining,educating content( I’ll teach how to do this in 5 minutes) and need less time to share content( I’ll teach you to automate this step) and respond to brand mentions( the most important factor). Access the Full “Rock Social Media in 30 Minutes a Day” Course below : https://www.udemy.com/social-media-in… Lets Connect: http://twitter.com/briancliette http://instagram.com/briancliette http://facebook.com/bcliette https://www.youtube.com/briancliette1 https://linkedin.com/briancliette https://plus.google.com/+BrianCliette1 Other Udemy Courses : https://www.udemy.com/affiliate-marke… https://www.udemy.com/make-money-with… https://www.udemy.com/making-money-on… https://www.udemy.com/website-flippin… https://www.udemy.com/making-money-wi… https://www.udemy.com/how-to-make-mon… https://www.udemy.com/ways-to-lose-mo… https://www.udemy.com/social-media-ma… https://www.udemy.com/how-to-become-a… https://www.udemy.com/budget-travel-g… Special Access Pass to all of my Udemy.com Courses: https://gum.co/DAjVL
via YouTube http://youtu.be/lnvae3s2kKA

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/rock-social-media-in-30-minutes-a-day-twitter-facebook-part-21

Rock Social Media in 30 Minutes a Day – Twitter Facebook Intro

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Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ Intro by Brian Cliette
Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ How to Manage All Your Social Media in 30 Minutes a Day – Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram How long does it take you to manage all your social media accounts? Would you like to learn how to execute it within 30 minutes a day? Managing all social media accounts (especially if there are many of them) can be a big task for the business owner, who has other important things to take care of, and for social media managers who need to manage several accounts. It can take up a huge part of your day. But if you have a plan, it is possible to manage all your social media accounts in just 30 minutes With this Course you will Learn exactly how to successfully manage all your social media: this includes Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram accounts in 30 minutes a day… WITH A DEFINED SOCIAL MEDIA STRATEGY IN PLACE, MARKETERS CAN ROCK SOCIAL MEDIA IN 30 MINUTES A DAY. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. What you will Learn in this Course: How to allocate your time on each channel? How to select a Social media goal How to select the best 30 minute strategy based on your Social Media Goal. I share 4+ of the most popular 30 minutes Social strategies…that many top Brands use. Learn 17 Amazing Sources for Super Viral Social Content.. Sharing great content is where alot of people fall short…… Get my personal review of the BEST tools and software to Fully Leverage every min of your 30 min efforts. Get a sneak peak of the Art and Science of Social marketing Automation Learn how to Intergrate your all of Your popular social accounts..with one button sharing……. I share my favorite IFTTT recipes and most coverted Zapier zaps And much much more As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to social media, with the help of this course YOU will become more efficient at finding and posting interesting, sharable,entertaining,educating content( I’ll teach how to do this in 5 minutes) and need less time to share content( I’ll teach you to automate this step) and respond to brand mentions( the most important factor). Access the Full “Rock Social Media in 30 Minutes a Day” Course below : https://www.udemy.com/social-media-in-30-minutes-a-day/ Lets Connect: http://twitter.com/briancliette http://instagram.com/briancliette http://facebook.com/bcliette https://www.youtube.com/briancliette1 https://linkedin.com/briancliette https://plus.google.com/+BrianCliette1 Other Udemy Courses : https://www.udemy.com/affiliate-marketing-success/ https://www.udemy.com/make-money-with-airbnb/ https://www.udemy.com/making-money-on-fiverr/ https://www.udemy.com/website-flipping-for-cash/ https://www.udemy.com/making-money-with-uber/ https://www.udemy.com/how-to-make-money-with-teespring/ https://www.udemy.com/ways-to-lose-money-in-real-estate/ https://www.udemy.com/social-media-marketing-for-hospitality-industry/ https://www.udemy.com/how-to-become-a-freelance-writer/ https://www.udemy.com/budget-travel-guide/ Special Access Pass to all of my Udemy.com Courses: https://gum.co/DAjVL
via YouTube http://youtu.be/9NWCqEzt5G4

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/rock-social-media-in-30-minutes-a-day-twitter-facebook-intro1

Rock Social Media in 30 Minutes a Day – Twitter Facebook PART 2

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Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ PART 2 by Brian Cliette
Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ How to Manage All Your Social Media in 30 Minutes a Day – Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram How long does it take you to manage all your social media accounts? Would you like to learn how to execute it within 30 minutes a day? Managing all social media accounts (especially if there are many of them) can be a big task for the business owner, who has other important things to take care of, and for social media managers who need to manage several accounts. It can take up a huge part of your day. But if you have a plan, it is possible to manage all your social media accounts in just 30 minutes With this Course you will Learn exactly how to successfully manage all your social media: this includes Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram accounts in 30 minutes a day… WITH A DEFINED SOCIAL MEDIA STRATEGY IN PLACE, MARKETERS CAN ROCK SOCIAL MEDIA IN 30 MINUTES A DAY. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. What you will Learn in this Course: How to allocate your time on each channel? How to select a Social media goal How to select the best 30 minute strategy based on your Social Media Goal. I share 4+ of the most popular 30 minutes Social strategies…that many top Brands use. Learn 17 Amazing Sources for Super Viral Social Content.. Sharing great content is where alot of people fall short…… Get my personal review of the BEST tools and software to Fully Leverage every min of your 30 min efforts. Get a sneak peak of the Art and Science of Social marketing Automation Learn how to Intergrate your all of Your popular social accounts..with one button sharing……. I share my favorite IFTTT recipes and most coverted Zapier zaps And much much more As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to social media, with the help of this course YOU will become more efficient at finding and posting interesting, sharable,entertaining,educating content( I’ll teach how to do this in 5 minutes) and need less time to share content( I’ll teach you to automate this step) and respond to brand mentions( the most important factor). Access the Full “Rock Social Media in 30 Minutes a Day” Course below : https://www.udemy.com/social-media-in… Lets Connect: http://twitter.com/briancliette http://instagram.com/briancliette http://facebook.com/bcliette https://www.youtube.com/briancliette1 https://linkedin.com/briancliette https://plus.google.com/+BrianCliette1 Other Udemy Courses : https://www.udemy.com/affiliate-marke… https://www.udemy.com/make-money-with… https://www.udemy.com/making-money-on… https://www.udemy.com/website-flippin… https://www.udemy.com/making-money-wi… https://www.udemy.com/how-to-make-mon… https://www.udemy.com/ways-to-lose-mo… https://www.udemy.com/social-media-ma… https://www.udemy.com/how-to-become-a… https://www.udemy.com/budget-travel-g… Special Access Pass to all of my Udemy.com Courses: https://gum.co/DAjVL
via YouTube http://youtu.be/lnvae3s2kKA

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/rock-social-media-in-30-minutes-a-day-twitter-facebook-part-2

Rock Social Media in 30 Minutes a Day – Twitter Facebook Intro

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Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ Intro by Brian Cliette
Rock Social Media in 30 Minutes a Day – Twitter, Facebook+ How to Manage All Your Social Media in 30 Minutes a Day – Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram How long does it take you to manage all your social media accounts? Would you like to learn how to execute it within 30 minutes a day? Managing all social media accounts (especially if there are many of them) can be a big task for the business owner, who has other important things to take care of, and for social media managers who need to manage several accounts. It can take up a huge part of your day. But if you have a plan, it is possible to manage all your social media accounts in just 30 minutes With this Course you will Learn exactly how to successfully manage all your social media: this includes Twitter, Facebook, Linkedin, Pinterest, Google+ and Instagram accounts in 30 minutes a day… WITH A DEFINED SOCIAL MEDIA STRATEGY IN PLACE, MARKETERS CAN ROCK SOCIAL MEDIA IN 30 MINUTES A DAY. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. What you will Learn in this Course: How to allocate your time on each channel? How to select a Social media goal How to select the best 30 minute strategy based on your Social Media Goal. I share 4+ of the most popular 30 minutes Social strategies…that many top Brands use. Learn 17 Amazing Sources for Super Viral Social Content.. Sharing great content is where alot of people fall short…… Get my personal review of the BEST tools and software to Fully Leverage every min of your 30 min efforts. Get a sneak peak of the Art and Science of Social marketing Automation Learn how to Intergrate your all of Your popular social accounts..with one button sharing……. I share my favorite IFTTT recipes and most coverted Zapier zaps And much much more As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to social media, with the help of this course YOU will become more efficient at finding and posting interesting, sharable,entertaining,educating content( I’ll teach how to do this in 5 minutes) and need less time to share content( I’ll teach you to automate this step) and respond to brand mentions( the most important factor). Access the Full “Rock Social Media in 30 Minutes a Day” Course below : https://www.udemy.com/social-media-in-30-minutes-a-day/ Lets Connect: http://twitter.com/briancliette http://instagram.com/briancliette http://facebook.com/bcliette https://www.youtube.com/briancliette1 https://linkedin.com/briancliette https://plus.google.com/+BrianCliette1 Other Udemy Courses : https://www.udemy.com/affiliate-marketing-success/ https://www.udemy.com/make-money-with-airbnb/ https://www.udemy.com/making-money-on-fiverr/ https://www.udemy.com/website-flipping-for-cash/ https://www.udemy.com/making-money-with-uber/ https://www.udemy.com/how-to-make-money-with-teespring/ https://www.udemy.com/ways-to-lose-money-in-real-estate/ https://www.udemy.com/social-media-marketing-for-hospitality-industry/ https://www.udemy.com/how-to-become-a-freelance-writer/ https://www.udemy.com/budget-travel-guide/ Special Access Pass to all of my Udemy.com Courses: https://gum.co/DAjVL
via YouTube http://youtu.be/9NWCqEzt5G4

from Brian Cliette – Blog

http://brian-cliette.weebly.com/blog/rock-social-media-in-30-minutes-a-day-twitter-facebook-intro